SEAT contacted Tigrelab to do the audiovisual content for the launch of its new brand CUPRA on February 2018.
The three-day event took place in the historic Terramar F1 circuit.

Tigrelab were in charge of the contents for the hall and the main room, the reveal shows of the logo and cars as well as the lighting show for the closing of the event for the International Press Presentation & Dealer Event.

The LED screen of the hall measured 14×3,5m and the technical set up of the main room was a stage of 20m x 6m, with a resolution of 4992 x 1129 px covered by 3 projectors of 30,000 Lumens each. And the lighting show was composed by 32 lights around the circuit.

The creation of the whole project took us 12 weeks, from the concept to the actual event with a team of 17 artists.




Client: SEAT

Location: Terramar F1 Circuit, Sitges (Spain)

Production Company: RPM

Stage Technical Desing and Construction: Dicom

Creative Direction and Visual Production: Tigrelab

Music & Sound Design: Sono Sanctus by Wesley Slover

Keynote Content: DeCode

Av Engineering: RPG

Stage Managers: Kiko Selma, Alex Utrilla, Karine Jousserand


Tigrelab Team

Federico González

Mathieu Felix

Javier Pinto

Mery MPH

Dani Ávila

Felipe Kenji

Dan Garrote


Senior 3D Artist: Javier Verdugo

Mid 3D Artist: Filip Roca

Senior AE/Nuke Compositor: Xevi Polo

Mid Nuke Compositors: Carlos Navarro, Cristian Vicente


Hernán Scassa

Adrian Durán

Carlos Arandia

Cesar Kita

Felipe Mejía